Market Research Manager
- Saudi Arabia
Marketing strategy Share and discuss strategic market issues and provide relevant market information to contribute to the development of the marketing strategy.
Consumer insights Initiate, manage and analyze consumer surveys to better understand the target consumers, to identify relevant insights and translate the research into actionable consumer insights.
Market research Organize, manage and buy a variety of special market surveys and studies (e.g. about new products, the brand, consumer attitudes, communication effectiveness, competition) for use of marketing management.
Data analysis Monitor, analyze and interpret sales data and market research data on all consumer need segments and products, and provide insights and advice to marketing management.
Marketing database Record market research data in the marketing database and ensure availability of the information for marketing management.