e-Commerce Marketing Senior Officer (Campaigns) job in UAE Jobs Picked by US | Marketing jobs in United Arab Emirates | OWCareers

e-Commerce Marketing Senior Officer (Campaigns)

Job Information

Announced 11 Jul 2015 - Expiry 20 Jul 2015
No of Position
Seniority Level
Senior Level
United Arab Emirates , Dubai
Company Name
Fly Dubai
Job Industry
Airlines / Aviation / Aerospace
Primary Job Function
Sub Function
Campaign, Creative Marketing, Market Analysis, Market Development, Market Estimation, Market Planning, Marketing Strategy, Marketing Support

Job Requirement

Field of Education
Professions - Marketing - Print and Online
Qualification in subject
  • Consumer Behavior
  • Marketing Management
  • Marketing Strategy
  • Multi-level Marketing
Education Level
Degree / Certificate
Masters in Business Administration, Bachelor of Commerce
Minimum Experience
6 to 10 years
Experience in Industry
  • Airlines / Aviation / Aerospace
Currently Resident In
  • United Arab Emirates
Nationality Holder of
  • - - -


The e-Commerce Marketing Senior Officer is responsible for developing and leading the execution of e-Commerce campaigns across all of flydubai’s markets. This position is responsible for owning the e-Commerce marketing calendar, managing the creative asset process, and taking the lead in collaborating with country managers, advertising and communication teams to plan and execute digital marketing campaigns.


Key Activities

  • Identify, develop and implement e-Commerce marketing campaigns that drive sales online

  • Advise and consult with Country Managers and Revenue Management on how to effectively use digital marketing channels to accomplish business objectives through the use of analytic, research, metric-based insights, and industry best practices

  • Unify recommendations and implementation plans into a cohesive brief that internal and/or external creative resources can execute against

  • Manage communication with all stakeholders during the development and execution of marketing campaigns

  • Work in partnership with Advertising, Brand and PR, and other functions to deploy highly effective e-Commerce campaigns

  • Ensure all campaigns are localized to the relevant audience, delivered on time, in budget and support revenue and business goals.

  • Plan and execute methodical tests to measure the incremental value of our efforts, as well as on going optimisation efforts to meet campaign efficiency/ROI targets.

  • Proactively forecast and report successes, inconsistencies, and underperformance of e-Commerce campaigns, and leverage the data collected to ensure future campaigns are changed

  • Develop and apply knowledge of flydubai’s market and competitive environment to ensure flydubai maintains and grows market share in it’s key and developing markets

  • Work with internal and external stakeholders to develop campaign themes and concepts on overall frameworks that provides a tool kit of elements including digital, email and social media

  • Provide feedback and data analytics to support and enhance market strategy and direction

  • Evaluate and recommend new digital marketing opportunities and technologies

  • Manage operational bottlenecks and provide escalation management when required
  • For Apply: http://careers.flydubai.com/jobs/e-commerce-marketing-senior-officer-campaigns-261

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