e-Commerce Marketing Senior Officer (Campaigns)
- Consumer Behavior
- Marketing Management
- Marketing Strategy
- Multi-level Marketing
- Airlines / Aviation / Aerospace
- United Arab Emirates
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The e-Commerce Marketing Senior Officer is responsible for developing and leading the execution of e-Commerce campaigns across all of flydubai’s markets. This position is responsible for owning the e-Commerce marketing calendar, managing the creative asset process, and taking the lead in collaborating with country managers, advertising and communication teams to plan and execute digital marketing campaigns.
Identify, develop and implement e-Commerce marketing campaigns that drive sales online
Advise and consult with Country Managers and Revenue Management on how to effectively use digital marketing channels to accomplish business objectives through the use of analytic, research, metric-based insights, and industry best practices
Unify recommendations and implementation plans into a cohesive brief that internal and/or external creative resources can execute against
Manage communication with all stakeholders during the development and execution of marketing campaigns
Work in partnership with Advertising, Brand and PR, and other functions to deploy highly effective e-Commerce campaigns
Ensure all campaigns are localized to the relevant audience, delivered on time, in budget and support revenue and business goals.
Plan and execute methodical tests to measure the incremental value of our efforts, as well as on going optimisation efforts to meet campaign efficiency/ROI targets.
Proactively forecast and report successes, inconsistencies, and underperformance of e-Commerce campaigns, and leverage the data collected to ensure future campaigns are changed
Develop and apply knowledge of flydubai’s market and competitive environment to ensure flydubai maintains and grows market share in it’s key and developing markets
Work with internal and external stakeholders to develop campaign themes and concepts on overall frameworks that provides a tool kit of elements including digital, email and social media
Provide feedback and data analytics to support and enhance market strategy and direction
Evaluate and recommend new digital marketing opportunities and technologies