Marketing Account Manager
- United Arab Emirates
- Responsible for working with their assigned account(s) to achieve and maintain optimum results. The account manager is the primary point of contact for the account within Multiply.
- Customers management and servicing
- Research: (Who are the ideal customers? What is important to them? What are their needs? Why and how do they buy?) Developing and maintaining knowledge of the account and its business sector - Developing, through data collection, an in-depth knowledge about the account and the issues and programs that affect it, and maintaining current knowledge through account and industry monitoring.
- Facilitation: Serving as facilitator between the account and the selected suppliers for needed materials. E.g.: stand contractors, printing press, radio/video production, ushers and performance talents for events.
- Tactics: Action planning and problem solving. Working with the account to determine the causes of problems, identify effective solutions, and assist in the development of an action plan to achieve improved results. Marketing Mix, Activations, PR, loyalty programs, marketing materials, tie-ups, advertising/media, online and social media. Field Implementation
- Content Creation: content should highlight a problem exists, it must be solved and we are the only solution / Call for Action. Managing Agencies: development of internal (other departments) and external (suppliers) projects and ensure the work is executed on time.
- Bring media attention to newsworthy activities through press releases, media kits and media tours. Outreach and education: Working with the account to encourage understanding and cooperation with regard to needed products and/or services improvements.
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