Ankit Dhameja

General Info

Full Name
Ankit Dhameja
Gender
Male
Age
30 Y
Total Experience
6 Years
Nationality
India
Current Living
Delhi, India
Languages
English

About me

I currently hold the position of Senior Research Analyst in BBC Global News. My key role in the organisation is to build brand awareness by contributing to the overall success of the brand which includes creation of relevant brand campaigns, consumer insights across platforms, decoding insights for different Industries & categories, conducting ad hoc research projects and surveys, pre and post analysis of the marketing strategies & designing short term and long term strategies for multiple brands. I am well versed with various industry software’s like IASAP(Ipsos), BARC , Omniture, ComScore, Google Analytics etc. Prior to BBC, I have worked with Network 18 handling multiple channels and brands of different genres & industries respectively. My key responsibilities were audience insights, sales strategy, market research, competitive analysis and strategic research inputs to my stakeholders. I have also worked on the other side of the table with agencies like Group M & Universal McCann as a media planner. My media agency experience comes in use quite a lot of times as I understand what needs to be delivered at the final end of the process. I am a keen learner and willing to take initiatives to meet the goals of the company and create brand reputation for the organization I service.

I would be highly grateful if considered fit for a position being offered and would be enthralled to follow up on the developments.

Experience

Senior Level, Marketing & Advertising, 2 Years ( Dec 2014 - Continuing )

Functions

Audience Measurement, Consumer Insights, Customer Insight, Industry Research, Market Analysis, Market Forecasting, Market Intelligence, Marketing, Marketing Communications, Marketing Research, Marketing Strategy

Senior Level, Marketing & Advertising, 1 Year ( Jan 2013 - Nov 2014 )

Functions

Audience Measurement, Consumer Behaviour, Digital Marketing, FMCG ( Fast Moving Consumer Goods ), Integrated Marketing, Market Analysis, Market Forecasting, Market Intelligence, Market Risk

Senior Level, Marketing & Advertising, 1 Year ( Oct 2011 - Dec 2012 )

Functions

Advertising, Customer Insight, FMCG ( Fast Moving Consumer Goods ), Market Analysis, Market Development

Entry Level, Marketing & Advertising, 1 Year ( Apr 2010 - Sep 2011 )

Functions

General Marketing, Market Analysis, Market Development, Market Forecasting, Market Planning, Market Research, Marketing Analytics, Marketing Communications

Academics

Completed on Jun 2010

Academic Field
Professions - Business
Major Subjects
Accounting, Business Statistics, Economics, International Business, International Marketing, Market Research, Marketing Management, Research

Completed on Jun 2007

Academic Field
Social Sciences - Economics
Major Subjects
Behavioural Economics

Contact Info

Documents

Resume / CV
.pdf