As part of my work ethos, I direct all phases of both the creative and technical elements of marketing initiatives including, operational and regional marketing strategies, data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.
marketing accomplishments for my last employer, Avnet:
2013 - VP Communication Marketing in Support role for BMA.
2012 - Certified in ADKAR Porsci Leadership Management course – Avnet TS Europe Team.
2012 – Certified in eSAP Business Transformation Process as CRM – Avnet TS Europe Team.
Spearheaded 12 month Marketing Plan for Avnet, Customers and Vendor partners across MEA region and responsible for all elements of Marketing including execution of programs that drive lead-generation and pipeline development for MEA region.
Design, co-ordinate and run education, Trainings, Hospitality Events, and Participation in Trade shows by Avnet or for our vendor partners.
My background has involved running national promotional product tours, executing new product launch programs, developing marketing materials, produce product sales training presentations, vendor contract negotiation, as well as directing priority market selections for sales objectives all while developing strong relationships with these business associates, vendors & media outlets.