General Info
Profile Summary
Having marketing research and marketing analysis experience of almost four years, I have served several national and multi-national companies i.e., Colgate-Palmolive, Zong (CMPak), Pakistan Tobacco Company, Telenor Pakistan, Tapal Tea, World Bank and UNICEF. Furthermore, I have experience of working on different brand assessment and equity, consumer engagement, brand segmentation, product testing, and campaign pre & post launch evaluation projects for the aforementioned clients.
My core skills include Data Analysis, Marketing Strategy Formulation based on insights from the data, Client Management, handling Client queries, Business Development, Brand Positioning & communication analysis, and suggesting the way forward.
Having strong and diverse academic background with the capacity to think out of the box, I have professionally outstanding abilities for team building, Collaboration, Management, and Leadership.
Experience
Senior, Research - Market or Product or Other, 10 Years ( Jan 2013 - Continuing )
Functions
Having marketing research and marketing analysis experience of almost four years, I have served several national and multi-national companies i.e., Colgate-Palmolive, Zong (CMPak), Pakistan Tobacco Company, Telenor Pakistan, Tapal Tea, World Bank and UNICEF as my clients. Furthermore, I have experience of working on different brand assessment and equity, consumer engagement, brand segmentation, product testing, and campaign Pre & Post launch evaluation projects for the aforementioned clients. M