Madhusoodanan Cherakara

General Info

Full Name
Madhusoodanan Cherakara
51 Y
Total Experience
22 Years
Current Living
Abu Dhabi, United Arab Emirates
English, Hindi

About me

I am an achievement-driven and High Performance Professional with outstanding qualifications in all phases of marketing and business operations; targeting assignments in: Marketing & Sales, Business Administration. Having worked in Marketing, Sales, Business Administration and Social Media Marketing capacities in various industries including Pharmaceutical and health care for 20 years, I believe I have valuable experience which would make me an asset to your team.

In my current employment as Sr. Marketing Coordinator with Bait Al Nokhada Tents & Fabric Shade LLC, Abu Dhabi, UAE, I have successfully conceptualized and executed innovative promotions to enhance brand visibility and a suitable media plan, in coordination with the marketing team and external agencies. I have also showcased excellence in managing all aspects of sales, revenue attainment and management of channel partnerships; evaluated, identified and secured large product channel deals.

My biggest strengths as Sr. Marketing Coordinator are the ability to grow revenue per customer as well as retain existing clients by motivating sales teams and ensuring they focus on the needs of our target audience. My positive attitude and ambitious approach to business has seen the teams that I have led deliver strong revenue and market share gains. I would focus on strengthening your existing partnerships and driving an aggressive policy of revenue growth, by building on my extensive experience and contacts.


Manager, Events Services, 1 Year ( May 2017 - Continuing )


Lead Generation, Market Development, Marketing Analytics, Marketing Communications, Marketing Management, Marketing Research, Marketing Support, Online, Pre - Sales, Public Relations, Referrals, Relationship Management, Social Media, Strategy, Support

Organize and coordinate operations in ways that ensure maximum productivity. Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness. Establishing and maintaining close working relationships with partners/vendors/suppliers. Gather, analyze and interpret external and internal data and write reports. Assess overall company performance against objectives. Creating and executing innovative, international marketing plans deploying online and offli

Manager, Construction, 4 Years ( Dec 2012 - May 2017 )


Management, Market Development, Market Planning, Market Research, Marketing Communications, Marketing Management, Marketing Support, Relationship Management, Sales, Strategy
Business Development, Communications, Content Writing, CRM ( Customer Relationship Management ), Database, Email Marketing, International Relations, Lead Generation, Online Marketing, Online Research

• Primarily responsible for E-marketing department and overall marketing management. • Job includes email marketing, Social media marketing, web admin, maintaining web traffic, blogs, online ads, Marketing communications, lead generation, Vendor registration, Marketing & Sales coordination, CRM etc. • Preparing content for newsletters and brochures. • Supporting the in-house marketing and design team by coordinating and collating content for brochures and newsletters.

Manager, Pharmaceuticals & Medical Devices, 1 Year ( Mar 2011 - Dec 2012 )


Account Management, B2C, Brand Development, Building Relationships, Business Development, Business Management, Client Relations, Corporate Sales, Inventory Management, Sales
Market Development, Marketing Communications, Marketing Management, Marketing Support, Pre - Sales, Products, Relationship Management, Sales, Team Building, Wholesale

• Induction and training of Sales personnel with the objective of achieving pre-determined sales targets. • Meeting Dental surgeons and Hospital purchase departments to promote the products (dental devices, equipment and materials). • Organizing CMEs and meetings. • Develop and expand distribution network and also monitor performance of Sales Personnel with the aim of generating maximum business volume. • Maintaining good business relationship with dental surgeons to ensure continuous busine

Manager, Pharmaceuticals & Medical Devices, 3 Years ( May 2007 - Jan 2011 )


Sales, Team Management, Territory Management
Inventory Management, Market Development, Marketing, Marketing Strategy, Meetings, People Management, Pharmaceuticals, Presentations, Priority Management, Product Marketing

• Primarily responsible for recruitment, induction and training of Sales personnel with the objective of achieving pre-determined sales targets. • Develop and expand distribution network and also monitor performance of Sales Personnel with the aim of generating maximum business volume in minimum time. • Develop innovative sales strategies to counter competition and implement the same with the objective of ensuring maximum market share in the highly competitive pharmaceutical market. • Organiz

Manager, Pharmaceuticals & Medical Devices, 2 Years ( Jan 2005 - May 2007 )


Business Management, Business Process, Team Management
Administration, Budget, Customer Service, Field Development, Field Operations, Inventory Management, Management, Performance Appraisal, Reporting, Team Management

• Instrumental in establishment of the organization, steered the operations to enhanced growth through adept portfolio management and successful market penetration. • Responsible for increasing the customer base by meeting highly prospective clients and converting them into potential customers and ensure steady flow of business from them. • Organize trainings and induction programs for sales personnel to increase their product and process awareness to ensure generation of maximum business volu

Manager, Pharmaceuticals & Medical Devices, 3 Years ( Jul 2001 - Feb 2005 )


Pharmaceuticals, Sales, Team Management
Campaign, Communications, Inventory Management, Leadership, Market Analysis, Market Development, People Management, Team Building, Territory Management, Territory Planning

• Reaching the targets and goals set for the area. • Maintaining and increasing sales of your company's products. • Establishing, maintaining and expanding customer base. • Servicing the needs of the existing customers. • Increasing business opportunities through various routes to market. • Setting sales targets for individual reps and for the team as a whole. • Recruiting and training sales staff. • Allocating areas to sales representatives. • Developing sales strategies and setting ta

Entry Level, Pharmaceuticals & Medical Devices, 5 Years ( Jul 1992 - Mar 1998 )


Campaign, Customer Relations, Customer Retention, Customer Service, Inventory Management, Market Planning, Marketing, Marketing Strategy, Sales, Territory Management
Account Management, Analysis, Business Analysis, Business Development, Client Relations, Clinical Trials, Communications, Competition, Corporate Sales, Credit Control, Customer Relations, Customer Retention, Database, Distribution, Inventory Management, Key Performance Indicators, Market Analysis, Market Development, Market Forecasting, Market Intelligence, Market Planning, Market Research, Marketing, Marketing Communications, Marketing Strategy, Pharmaceuticals, Pre - Opening, Pre - Sales, Presentations, Product Marketing, Sales, Territory Management, Territory Planning, Trade Marketing

• Organizing appointments and meetings with community and hospital-based healthcare staff. • Identifying and establishing new business. • Negotiating contracts. • Demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists. • Undertaking relevant research. • Meeting both the business and scientific needs of healthcare professionals. • Maintaining detailed records. • Attending and organizing trade exhibitions, conferences and meetings. • Managing bud


Completed on Sep 1988

Academic Field
Professions - Banking Finance and Accounts
Major Subjects
Accounting - Accounting, Accounting - Management or Cost Accounting, Business - Project Management

Contact Info


Resume / CV