Radu Zlatianu

General Info

Full Name
Radu Zlatianu
44 Y
Total Experience
4 Years
Current Living
Bucharest, Romania

About me

Dear Mr., Dear Mrs., Good Morning! Greetings!

Please allow me to introduce myself. My name is Radu Zlatianu – sales-and-marketing specialist for turnarounds, transformations, and new-territory startups – and I would greatly appreciate an opportunity to explore a fit with your company. My top talents in business are strategy and relentless implementation. Since 1998, I’ve succeeded on every assignment – in some cases, despite major obstacles – and nothing excites me as much as an “impossible” business challenge. Within one year of my arrival in the Kingdom of Saudi Arabia – as Regional Sales Manager for Arla Foods – I turned around the Mideast Region, which had been underperforming for three straight years. As my commitment with Arla Foods has ended, I would like to explore a new challenge – outside KSA – with a company that needs immediate help with declining sales, cash flow, strategy, or market competition. In addition to the turnaround for Arla, you’ll find details of additional sales successes on my CV: • MARKETING PERFORMANCE: Cited by Arla’s top leadership for “outperforming everything that had been done in Arla during prior 5 years in the cheese category,” based on market data compiled by Nielsen. Outperformed Almarai – a Saudi company that had been the #1 leader in the Gulf region for all cheeses. • IT COMMERCIAL LEAD: Based on expertise in all business interfaces of the new system, selected by Arla to lead vendor selection and oversee implementation of CRM and ERP systems for KSA and other countries in region. • DIVERSE SALES-AND-MARKETING EXPERIENCE: During 1998–2012, I solved problems for diverse markets and companies – B2B, food-and-beverage, fashion, and construction.

By the way – if you are thinking I might move a little too fast or too aggressively on my transformations – please be assured that I put people first during any transition. This was especially true in KSA, where awareness and sensitivity to cultural differences is so acute. I’m known as friendly, entrepreneurial, and collaborative sales manager – as well as a disciplined leader who gets things done. Sometime next week, can we discuss the possibilities further on a live call? Thank you very much for your time and consideration, and I really look forward to talking with you! Sincerely,

Radu Zlatianu


Director or VP, Consumer Goods / Services, 3 Years ( Aug 2013 - Nov 2016 )


CRM ( Customer Relationship Management ), Forecasting, Go - to - market Strategy, Key Performance Indicators, Sales
Account Management, FMCG ( Fast Moving Consumer Goods ), Marketing Management, Strategy

Director or VP, Management Consulting, 1 Year ( Jul 2012 - Sep 2013 )


Business Development, Business Management, Consulting

Contact Info


Resume / CV