I am currently working as Senior Marketing Communication Specialist with a reputed multinational organization, DORMA, Dubai.
some of my key accomplishments:
• Managed PR campaigns across DORMA product portfolio in (MEA region) resulting in lead generation with 15% increase in product demonstration
• Spearheaded SafetyDesign in Buildings” - Conference Campaign, a dedicated industry Thought Leadership road show for DORMA; resulting in 25% direct access to target groups & free branding within 24 months of launch
• Pivotal in achieving ISO and Lean Certification for DORMA through marketing activities including PR & event promotion
• Successfully managed Dorma+Kaba merger related marketing initiative both pre and post-merger including key editorials in industry press, effective internal & branding campaign in MEA region.
• Delivered effective Internal Communication campaign around the launch of new branding principles and leadership initiative "Breakfast with the Boss" for staff with 30% increased engagement rate.
• Generated consistent brand visibility through "Wisdom Series" a digital content marketing campaigns to drive positive response to new product& solutions; this delivered an increase of 15% new sign-ups in year-year with improved engagement rate.