savitha Kiran Rao

General Info

Full Name
savitha Kiran Rao
Gender
Female
Age
37 Y
Total Experience
8 Years
Nationality
India
Current Living
Dubai, United Arab Emirates
Languages
English

About me

I am currently working as Senior Marketing Communication Specialist with a reputed multinational organization, DORMA, Dubai. some of my key accomplishments: • Managed PR campaigns across DORMA product portfolio in (MEA region) resulting in lead generation with 15% increase in product demonstration • Spearheaded SafetyDesign in Buildings” - Conference Campaign, a dedicated industry Thought Leadership road show for DORMA; resulting in 25% direct access to target groups & free branding within 24 months of launch • Pivotal in achieving ISO and Lean Certification for DORMA through marketing activities including PR & event promotion • Successfully managed Dorma+Kaba merger related marketing initiative both pre and post-merger including key editorials in industry press, effective internal & branding campaign in MEA region. • Delivered effective Internal Communication campaign around the launch of new branding principles and leadership initiative "Breakfast with the Boss" for staff with 30% increased engagement rate. • Generated consistent brand visibility through "Wisdom Series" a digital content marketing campaigns to drive positive response to new product& solutions; this delivered an increase of 15% new sign-ups in year-year with improved engagement rate.

Experience

Senior Level, Construction, 6 Years ( Aug 2010 - Continuing )

Functions

Advertising, Branding, Campaign, Communications, Digital, General Marketing
Event Planning

Manager, Education Management, 2 Years ( Jan 2008 - Jul 2010 )

Functions

Advertising, Campaign, Communications, Customer Service, Database

Academics

Completed on Jun 2002

Academic Field
Professions - Journalism, Media Studies and Communication
Major Subjects
Communication Studies - Mass Communication
Academic Field
Professions - Marketing - Print and Online
Major Subjects
Consumer Behavior, Customer Experience Management (CEM)

Completed on Jun 2000

Academic Field
Professions - Journalism, Media Studies and Communication
Major Subjects
Journalism - Print Journalism

Contact Info

Documents

Resume / CV
.docx