Robusta Studio, a prominent player in the tech consultancy industry, is currently seeking a Digital Marketing Director to join their dynamic team in Saudi Arabia. As part of the Robusta Technology Group (RTG), Octopus by RTG is dedicated to assisting partner organizations in establishing their digital presence, particularly focusing on AI projects. With over a decade of experience and a proven track record of successfully completing more than 300 projects worldwide, RTG has solidified its reputation as a sought-after employer in the Egyptian market. Octopus and Robusta are at the forefront of bridging the gap between Europe and Africa, offering customized hub solutions that connect businesses with top-tier talent globally.
The ideal candidate for this role will be responsible for spearheading digital sales strategies and execution across various platforms, including social media and e-commerce channels. By optimizing paid campaigns such as PPC and social media ads, the Digital Marketing Director will drive revenue growth while aligning brand messaging with customer insights through collaboration with the marketing team. Additionally, they will oversee performance marketing initiatives involving audience segmentation, bid management, and conversion tracking to enhance ad creatives and landing pages for improved conversion rates and reduced acquisition costs. Utilizing martech tools like CRM and email marketing automation, the candidate will optimize engagement, lead nurturing, and conversion tracking while identifying opportunities for sales funnel improvement.
In addition to strategizing and executing digital sales projects from inception to completion within budgetary constraints, the Digital Marketing Director will collaborate with stakeholders from various departments to ensure alignment on goals, timelines, and available resources. They will also possess strong technical troubleshooting skills to understand backend systems, frontend interfaces, and core digital technologies to maintain optimal website performance in conjunction with IT teams. Furthermore, they will manage tech support tickets efficiently by prioritizing critical issues for timely resolution.
If you are a seasoned professional with expertise in digital sales strategy development, performance marketing implementation, martech utilization for sales funnel optimization, project management proficiency, and technical troubleshooting capabilities - we invite you to apply for this exciting opportunity at Robusta Studio as our Digital Marketing Director. This position is ideal for individuals at senior management levels looking to make a significant impact in the tech consultancy industry while working on cutting-edge AI projects in Egypt. Join us in shaping the future of digital innovation!
Seniority Level: Executive-Level
Job Functions: Software Development
Industries : Information Technology
