Robusta Studio, a prominent digital hub builder in Egypt, is seeking a Digital Marketing Specialist to join Octopus by RTG, a key partner organization. As part of the Robusta Technology Group (RTG), with a strong reputation for delivering over 300 successful projects globally, Octopus is at the forefront of creating tailored hub solutions that connect companies with top talent worldwide. By rapidly assembling remote tech teams aligned with client culture and practices, Octopus enables companies to leverage the benefits of remote work and offshoring seamlessly.
The ideal candidate will be responsible for developing and executing digital sales strategies across various channels such as social media and e-commerce platforms. This role involves optimizing paid campaigns to maximize return on ad spend (ROAS) and achieve sales targets while aligning brand messaging with customer insights through collaboration with the marketing team. Additionally, the Digital Marketing Specialist will manage performance marketing campaigns, leveraging analytics and A/B testing to enhance ad creatives, landing pages, and audience targeting for improved conversion rates.
Furthermore, the role includes utilizing martech tools for lead nurturing and conversion tracking, overseeing the customer journey and sales funnel optimization, as well as project management from initiation to completion. The candidate will also troubleshoot technical issues related to digital systems in collaboration with IT teams and make data-driven decisions based on campaign performance metrics. Effective stakeholder communication and reporting on digital sales performance are vital aspects of this position.
Candidates should possess at least 3 years of experience in digital sales or performance marketing within industries such as insurance, fintech, airlines, or e-commerce. Proficiency in social media ad platforms like Facebook and Instagram, PPC advertising, retargeting strategies, as well as strong analytical skills using tools like Google Analytics is required. The Digital Marketing Specialist must excel in stakeholder communication by providing regular updates on key metrics and actionable insights to senior management.
If you are a seasoned professional looking to drive revenue through innovative digital strategies while collaborating with cross-functional teams in a dynamic environment bridging Europe and Africa's tech landscapes, we invite you to apply for this exciting opportunity at Octopus by RTG within Robusta Studio. This position is ideal for mid-career professionals seeking growth opportunities in digital marketing strategy execution roles within a global tech consultancy group setting.
Seniority Level: Specialist-Level
Job Functions: Software Development
Industries : Information Technology
