Pillars Investment Company, a leading financial services firm in Saudi Arabia, is seeking a Digital Marketing Specialist to join our dynamic team. Our company prides itself on innovation, integrity, and excellence in all aspects of our operations. We are committed to leveraging cutting-edge digital marketing strategies to drive growth and maximize impact in the ever-evolving financial landscape.
As a Digital Marketing Specialist at Pillars Investment Company, you will play a key role in developing scalable digital infrastructure to support our marketing initiatives. Your primary responsibilities will include setting up and configuring core business accounts on platforms such as Meta Ads Manager, TikTok Ads Manager, and Snapchat Business. You will also be tasked with establishing seamless data integration using tools like Dataddo for connectors and pipeline automation. Additionally, you will build dynamic dashboards in Looker Studio for tracking key metrics such as clicks, attribution, ROI, and customer acquisition costs. Your expertise in implementing advanced analytics and reporting frameworks using GA4 will ensure accurate tracking and attribution while automating reporting workflows for weekly and monthly performance insights.
In addition to your primary responsibilities, you will also be involved in SEO optimization by building core technical SEO guidelines for an in-development website, creating a comprehensive keyword universe tailored to the F&B industry, optimizing on-page content and meta-data for improved search rankings, conducting technical SEO audits for mobile-friendliness and speed optimization, as well as analyzing competitors using tools like SEMrush, AWR, and Ahrefs. Furthermore, you will contribute to social and content marketing efforts by planning and executing creative campaigns across social platforms aligned with SEO and brand goals. Your ability to utilize analytics effectively will help refine content strategies for optimal performance.
If you are a results-driven individual with a Bachelor's degree in Marketing or a related field along with 3+ years of experience in digital marketing roles focusing on infrastructure setup or growth projects, we invite you to apply for this exciting opportunity at Pillars Investment Company. This position is ideal for mid-career professionals looking to make a significant impact through data-driven digital marketing strategies. Join us in shaping the future of financial services through innovative digital solutions!
Seniority Level: Specialist-Level
Job Functions: Cybersecurity
Industries : Information Technology
